Y CombinatorYouTube

The Manual Grind: Recruiting First Customers

5 min read·saves 18 min vs the 23-min YouTube
Featuring Gustaf AlstromerWatch the full video
The takeaway

Founders must own the sales process throughout the 'Trough of Sorrow' because automated growth channels fail for unrefined products and early-stage companies lack the data to outsource sales effectively.

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