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4 notes
Churn is a product and process problem, not just a loss of revenue; founders must move from passive observation to active friction and interventions.
Product-market fit isn't found in a spreadsheet; it's forged by obsessing over friction points and doing the high-touch, unscalable work that builds radical trust between strangers.
Never outsource early user research; you must personally extract facts about past behaviors rather than opinions on future features to identify burning problems and reach product-market fit.
Ship the smallest thing that lets you watch a real user use it — opinions are noise until then.